Online & Social Media Marketing Providing
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The Marketing Paradigm has shifted. Nearly all consumers (97%) now use online media when researching products or services. Don't be fooled by the misconception that only young people use these technologies. The fact is: nearly all of the buying public now uses them.
And marketing has also shifted from a one-way broadcast to a multi-point conversation. In the past, communications were “broadcast” exclusively through mass marketing channels like radio, TV and newspapers. This made it difficult for small-to-medium sized businesses to compete on the same scale as the big boys. But social media has leveled the playing field. With social media, much of the communication is controlled by the prospects through services like Facebook and Twitter, which have more than 700 million members combined. Additionally, YouTube, gets 300 million visitors a month. |
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